wild.guide

Your handbook for ethical animal projects.

Discover Our Approved Projects:

  • The Bear Sanctuary

    Ninh Binh, Vietnam

    Bear rescue & rehabilitation centre combating bear bile farming.

  • Turtle Conservation Centre

    Ninh Binh, Vietnam

    Turtle rescue, rehabilitation, release, & research centre.

  • Endangered Primate Rescue

    Ninh Binh, Vietnam

    Primate rescue, rehabilitation, release, & research facility.

  • Paws for Compassion

    Da Nang, Vietnam

    Veterinary clinic & associated rescue & rehabilitation centre

  • Gibbon Rehabilitation Project

    Phuket, Thailand

    Gibbon rescue, rehabilitation, and release project.

  • VetVan & Muttlands

    Rayong, Thailand

    Mass spay mission & associated rescue & temporary care facility.

  • Elephant Valley Project

    Mondulkiri, Cambodia

    Elephant conservation and community project.

  • House of Strays

    Siem Reap, Cambodia

    Vegan animal rescue & shelter for any species in need.

  • The Gibbon Experience

    Ban Houayxay, Laos

    Ecotourism and adventure project. Highest treehouses in the world.

  • Game Rangers International

    Lusaka, Zambia

    Elephant orphanage & wildlife education centre.

  • Colobus Conservation

    Diani, Kenya

    Primate Rescue & Community Project

  • Wild Futures

    Cornwall, England

    Primate Sanctuary & Education Centre

About wild.guide


Ethics-washing: when companies or organisations deceive consumers into believing their actions are more ethical than they really are.

As more and more people begin demanding ethical wildlife & animal experiences, the practice of ethics-washing is becoming more prominent. And I have bad news for you - the animal tourism industry is very good at it.

This makes it incredibly confusing for anyone looking to support genuine, ethical wildlife projects - so often we are caught out unknowingly funding exploitation.

And that’s where wild.guide comes in…

Let us do the hard work for you. All sanctuaries and organisations featured in this guide have been thoroughly researched and assessed through in-person visits to ensure they are truly operating on an animal-first basis.

FAQs

  • All research and assessment is currently being conducted by our founder. If you have any questions, organisations you would like to see assessed to be featured in the guide, of if you would like to get involved in the assessment process, please contact us.

  • Operating under an animal-first basis means that organisations genuinely have the health, safety, and overall welfare of their animals as their number one priority. These animals are therefore treated with dignity and respect and, are not seen as commodities, and are not used purely as a means to an end.

  • There are certain practices that we do not condone under any circumstances. These include but are not limited to:

    • The use of animals for close contact tourist interaction, including rides, bathing, petting, hand feeding.

    • The use of animals for entertainment including shows, tricks, parades. 

    • The commercialisation of animals in the form of buying or selling individuals.

    • Inability to meet basic welfare needs including appropriate housing, socialisation, and medical care.

    • Intentional breeding or lack of preventative breeding measures except in situations of well-conducted active release programmes.

    • Disrespect or exploitation of local community or staff.

  • Organisations are assessed on a case-by-case basis but the following areas will be considered:

    • Sourcing of animals

    • Captive animal welfare (including veterinary care, behavioural intervention, and overall rehabilitation assessment)

    • Breeding policies

    • Research policies

    • Representation of wildlife on social media

    • Engagement with local communities

    • Staff safety and care

  • The wildlife/animal care industry exists within shades of grey. It’s near impossible to be perfect and no one has exact answers for every ethical dilemma or situation we may encounter. This guide highlights organisations we believe are genuinely doing their best in a very complicated industry and meet exceptionally high standards of care, but no, we cannot promise you will personally find everything they do ethical.

  • No! We are passionate about promoting facilities that house ALL manner of animals. While wildlife is the primary focus, we also feature projects caring for domestic animals. In addition, not all projects featured are sanctuaries, some are ecotourism ventures for example.